Exciting Career Opportunity at Marico Bangladesh 2025

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Exciting Career Opportunity at Marico Bangladesh

Exciting Career Opportunity at Marico Bangladesh 2025

Website Marico Bangladesh Ltd.

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Marico, one of the top MNCs – multinational companies, is HIRING for the position of Category Head! 🎯| Exciting Career Opportunity at Marico Bangladesh

Purpose of this role:

To develop, establish and drive marketing strategies through effective management of advertising and promotional activities to meet the respective category objectives in line with long-term organizational growth strategy

Skills & Qualification:

  • BBA/MBA degree from any reputed university
  • Core marketing experience 8-10 years in FMCG
  • Minimum 5 years of Brand Management Experience
  • Strategic thought process
  • Holistic business management
  • Communication and Campaign Development
  • Trade Understanding
  • Consumer & Shopper Insights
  • People leadership

Key Deliverables:

  • Aligning diverse opinions to agree on the way forward for the Category strategy i.e. get strategic coherence which leads to achievement of strategic objectives for the brand/segment
  • Aligning internal cross functional teams and external agency teams to deliver on the strategic Category objectives
  • Managing the tension between the short term and long term for the Category
  • Managing the tension between the topline and bottomline for the Category
  • Developing and implementing a category strategy to deliver against established goals
  • Develop the long term overall strategy, operational and organizational plan for the Category
  • Manage “Brand Equity” of the Brand and sub-brands
  • Long term and annual P&L responsibility, responsible for topline, market share and profitability for the Category
  • Approve product/segment specific plans developed by brand manager(s)
  • Direct the development and execution of robust marketing/brand campaigns for the Category
  • Identify & closely ensure brand health Innovation
  • Identify opportunities for the Category to grow which involves forecasting consumer foresight and insights and any opportunities and/or threats emerging from the competitive or technology landscape.
  • Work collaboratively with cross functional teams to develop new brand/product bundles and establish viability of the same.
  • Develops suitable launch brand mix (4-Ps) and Go-To-Market plans
  • To define new product pricing (pre-launch and launch) and to set the pricing ladder to guide delivery of required contribution
  • Execution
  • Establish strategies related to product launches, media releases, PR, advertising & agencies, design agencies, budgets and MIS
  • Create brand/product level business plan with volume, gross margins and overall profitability
  • Ensure Commercial Effectiveness
  • To monitor and manage marketing budgets and gross margins for the Category
  • Develop and manage overall team dedicated to the category

Reporting Relationship:

  • Director-Marketing

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🔗 Apply directly on LinkedIn: https://www.linkedin.com/jobs/view/4189341836

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Marico Bangladesh Limited (MBL), a subsidiary of Marico India, is a leading consumer products company in Bangladesh, known for brands like Parachute, Nihar, Saffola, and Hair Code, focusing on hair care, edible oils, and male grooming. 

Here’s a more detailed overview:

Key Information:
  • Company: Marico Bangladesh Limited (MBL). 
  • Parent Company: Marico India. 
  • Focus: Consumer products, particularly in hair care, edible oils, and male grooming. 
  • Brands:
    • Hair Care: Parachute (including Parachute Advanced, Beliphool Lite, Cooling Hair Oil), Nihar, Hair Code. 
    • Edible Oil: Saffola. 
    • Male Grooming: Set Wet. 
    • Other Products: Livon hair serum, Mediker SafeLife hand wash, Parachute Naturale shampoo and conditioner. 
  • Market Position: MBL is among the top 3 FMCG MNC companies in Bangladesh and is a trusted brand in the beauty and wellness space. 
  • Distribution: MBL has a strong distribution network reaching over 790,000 outlets throughout the country. 
  • History: Founded on September 6, 1999. 
  • Headquarters: Dhaka, Bangladesh. 
  • Factories: Two factories located in Gazipur, Dhaka. 
  • Depots: Five depots. 
  • Financial Leadership: Shafiq Musharrof oversees the financial strategy. 
Key Products and Services:
  • Parachute: A flagship brand known for coconut oil and hair care products.
  • Nihar: Another popular hair care brand.
  • Saffola: A healthy edible oil brand.
  • Hair Code: A leading brand in the powdered hair dye market.
  • Livon: A post-wash hair serum.
  • Set Wet: A male grooming brand with deodorants.
  • Mediker SafeLife: A hygiene product brand with hand wash.
  • Parachute Naturale: A hair cleaning product brand with shampoo and conditioner.