Contextual Campaign Quality Governance

Job Overview

The role is responsible for implementing customer journeys on the Contextual Marketing Platform (CMP) and contributing to revenue growth through effective campaign execution while optimizing operational efficiency.

The position will focus on Campaign Quality Governance, ensuring campaign design, configuration, testing, deployment, and performance optimization are executed efficiently. The role will work closely with business and technical teams to improve campaign effectiveness, establish quality control procedures, and drive continuous improvement through campaign evaluation and optimization.

Key Responsibilities

• Govern the end-to-end quality, compliance, and performance of contextual marketing campaigns to ensure zero revenue leakage and operational excellence.
• Design, configure, test, and optimize campaign mechanics, customer journeys, notifications, and reporting solutions within the Contextual Marketing Platform (CMP).
• Establish and maintain campaign governance processes, including access control, user activity monitoring, User Acceptance Testing (UAT) management, and deployment validation.
• Conduct campaign performance analysis, customer behavior assessment, and post-campaign evaluations to identify optimization opportunities.
• Monitor platform capacity, system performance, and channel utilization to ensure uninterrupted service availability and efficient campaign execution.
• Collaborate with business stakeholders, IT teams, and external vendors to support platform enhancements, feature development, integrations, and operational improvements.
• Develop detailed quality control procedures and recommend improvements to campaign solutions.
• Provide timely campaign feedback, optimization recommendations, and transformation initiatives to improve campaign efficiency.

Job Information

Department: Customer Value Management, Product

Company: Grameenphone Ltd.

Employment Type: Full-Time

Job Location: Dhaka

Application Deadline: 02 September 2026

Educational Qualification

• Graduate degree from a reputed university.
• Preference will be given to candidates with an educational background in Information Technology (IT).
• Preference will be given to candidates with an educational background in Computer Science (CSC).
• Preference will be given to candidates with an educational background in Computer Science & Engineering (CSE).

Experience

• Overall 2–4 years of experience in the telecommunications industry.
• Minimum 2 years of hands-on experience with campaign management systems.
• Strong understanding of telecom billing and charging ecosystems.
• Knowledge of marketplace insights and customer value management.
• Experience with databases and SQL queries.
• Intermediate knowledge of digital and retail channel methodologies, principles, capabilities, and techniques.

Required Skills & Competencies

• Critical thinking and result-oriented mindset.
• Strong planning and problem-solving abilities.
• Excellent communication and storytelling skills.
• Strategic thinking with strong business and value chain understanding.
• Strong analytical, coordination, and campaign optimization skills.
• Proactive, adaptable, and growth-oriented approach.
• Knowledge of Circle way of working.