Growth Marketing Executive

Job Overview

Programming Hero is looking for a hands-on Growth & Outreach Executive for its Growth & Expansion Team. This role focuses on reaching potential learners, understanding their needs, nurturing leads, maintaining structured follow-ups, and converting interest into meaningful engagement with Programming Hero.

The role requires strong communication skills, comfort with data and CRM tools, experimentation with outreach approaches, and ownership of measurable growth outcomes.

Key Responsibilities

• Lead Outreach & Nurturing: Communicate with prospective learners through calls, messages, email, and other relevant channels; understand their needs and maintain consistent follow-ups.
• Learner Consultation: Understand learners’ career goals, challenges, and interests and guide them toward relevant Programming Hero programs or resources.
• CRM & Pipeline Management: Maintain accurate lead records, update follow-up status, organize pipelines, and ensure no qualified lead is lost due to poor tracking.
• Campaign Execution: Support and execute outreach, engagement, reactivation, and conversion campaigns with the Growth team.
• Data & Insight: Work with Google Sheets/Excel and CRM data to identify patterns, track results, and suggest practical improvements.
• Email & Communication: Write clear, professional emails and messages and support basic email automation or segmented communication when required.
• Session & Event Coordination: Help arrange counseling sessions, webinars, workshops, or other growth activities and follow up with participants.
• Experiment & Improve: Test different messages, channels, follow-up methods, and small growth ideas; learn from results and improve execution.
• Cross-functional Coordination: Work with Marketing, Content, Student Relationship, and other relevant teams when a growth initiative requires collaboration.

Requirements

Experience

• 1–3 years of relevant experience in growth, outreach, inside sales, lead management, customer success, EdTech, education counseling, or a similar execution-focused role.
• Strong fresh graduates with relevant internships/projects may also be considered.

Education

• Bachelor’s degree in any discipline.
• Marketing, Business, or technology-related backgrounds are welcome but not mandatory.

Skills & Competencies

• Strong spoken Bangla and clear professional written English.
• Comfortable communicating with new people through calls, messages, and email.
• Strong follow-up discipline and ability to manage multiple leads without losing track.
• Good working knowledge of Google Sheets or Excel, including data, filters, trackers, and basic analysis.
• Experience with CRM, email marketing, automation, or lead-management tools is preferred.
• HubSpot, Zoho, Mailchimp, ActiveCampaign, or similar tools are a plus.
• Target-oriented and comfortable being accountable for measurable outcomes.
• Curious, resourceful, and willing to test new approaches instead of waiting for step-by-step instructions.
• Basic understanding of technology, programming, or the EdTech ecosystem is an advantage, but deep technical knowledge is not required.

What Success Looks Like

• Leads are followed up consistently and the CRM/pipeline remains accurate.
• Outreach activities generate measurable engagement and qualified conversations.
• Communication with prospective learners is timely, clear, and helpful.
• Campaign and outreach data is tracked, reviewed, and used to improve subsequent actions.
• Assigned growth initiatives are owned from execution through follow-up and reporting.

Role Fit

This role is focused on learner communication, structured follow-up, data tracking, hands-on execution, and ownership of growth outcomes. It is not primarily a social media content creation, branding, graphic design, or strategy-only marketing position.