Marketing Manager

About the Role

First4Freelancers is seeking a dedicated, results-driven Marketing Manager to manage integrated online and offline marketing activities across multiple businesses, industries, and international markets.

In this role, you will act as the key anchor for Bangladesh operations while working closely on a daily basis with our India Marketing Team to localize regional brand campaigns, align on cross-border strategies, and drive high-impact growth.

We are looking for a creative thinker who brings out-of-the-box ideas grounded in a deep, nuanced understanding of the Bangladeshi market and consumer behavior.

Key Responsibilities

Strategic Marketing & Multi-Market Alignment

• Develop and execute comprehensive 360-degree marketing strategies, online and offline, tailored to multiple businesses, target audiences, and international markets.

Out-of-the-Box Campaigns

• Conceptualize innovative marketing campaigns that resonate deeply with local cultural contexts, trends, and consumer habits in Bangladesh.

Regional Collaboration

• Lead daily alignment and communication with the Indian Marketing Team in fluent English to adapt regional campaigns, present reports, and share best practices.

Digital & Performance Marketing

• Manage digital advertising campaigns using Meta Ads Manager and Google Ads.
• Handle SEO, keyword research, website optimization, and social media pages.

Analytics & Tools

• Utilize tools such as Google Analytics 4, Google Search Console, Canva, and other relevant software to track performance and optimize lead generation.

Offline & Field Marketing

• Plan and execute high-impact BTL/ATL activations, trade marketing, outdoor advertising, events, and PR activities.

Cross-Department Coordination

• Collaborate with relevant internal departments to align all marketing initiatives with overall business objectives and manage budget allocation.

Educational Requirements

• Graduation or Post-Graduation from a reputed university in Marketing, Business Administration, or a relevant field.

Required Skills & Qualifications

• English Communication: Must be very fluent in English. As you will be coordinating daily with international teams and regional stakeholders, such as the India Marketing Team, strong verbal and written English communication skills are mandatory.
• Strong Presentation Skills: Ability to confidently pitch ideas, present campaign strategies, and report performance metrics to cross-border leadership and regional stakeholders.
• Sales-Driven Behavior: A proactive, revenue-focused mindset with an understanding of conversion funnels, lead generation, and aligning marketing efforts with sales growth.
• 2 to 3 years of relevant marketing experience spanning both digital and integrated marketing environments.
• Deep understanding of the Bangladeshi consumer landscape, local trends, and cultural nuances.
• Practical expertise in digital advertising platforms, SEO, GA4, GSC, and design tools like Canva.
• Strong analytical, communication, and problem-solving skills.
• Must be punctual, professional, proactive, and intensely focused on delivering measurable results.
• Previous cross-border experience working with international or regional teams is an advantage.

Working Schedule & Employment Details

• Employment Type: Full-Time
• Working Days: Monday to Friday
• Working Hours: 9:00 AM to 6:00 PM
• Weekly Holidays: Saturday and Sunday
• Public Holidays: No Bangladesh government holidays will be provided apart from the two Eids.
• Paid Leave: 19 days per year
• Salary Review: Yearly
• Salary: BDT 30,000 to 35,000 per month, negotiable based on experience.