Banglalink Job Circular 2026 | Engagement & Growth Senior Manager (Toffee)

Engagement & Growth Senior Manager
Banglalink is hiring an Engagement & Growth Senior Manager to lead Toffee’s engagement and growth strategy: monthly active users, retention and subscriber growth through data-led campaigns and lifecycle marketing.
Key Responsibilities
- Lead Toffee’s engagement and growth strategy for active users, engagement time, retention and subscribers
- Own digital media planning and performance across acquisition and subscription campaigns
- Manage media agencies, campaign budgets, optimisation and reporting
- Lead customer lifecycle management from onboarding to win-back
- Track CAC, LTV, ROAS, conversion, retention and subscription revenue
Requirements
- Bachelor’s degree in Marketing, Business Administration or a related discipline
- 7+ years in growth, performance or digital marketing, media or CRM/CLM
- Hands-on digital media planning, performance marketing and user acquisition
- Experience managing media agencies and digital campaign budgets
- Strong analytics: CAC, LTV, ROAS, conversion and retention
About Banglalink
Banglalink is one of Bangladesh’s leading mobile operators; Toffee is its digital entertainment platform.
How to Apply
Interested candidates can apply through the Banglalink careers site using the Apply Now button. The circular does not mention an application deadline, so apply early. Before you apply, make sure your CV is ATS friendly and tailored to this role.
- Use a clean single column CV with standard headings that an applicant tracking system can read
- Mirror the wording of the circular where it is true for you
- Show results with numbers, and tailor one version of your CV to this role
Job Summary
- PositionEngagement & Growth Senior Manager
- CompanyBanglalink Digital Communications Ltd.
- ProductToffee
- Job LocationDhaka (on-site)
- Experience7+ years in growth marketing, performance marketing, digital marketing, media, CRM/CLM or related fields
- EducationBachelor’s degree in Marketing, Business Administration or a related discipline; a relevant postgraduate qualification is an advantage
- SalaryNot mentioned
- DeadlineNot mentioned, apply early
Source
Vacancy Promotion Team chat (Afsana Sultana, 15 Oct 2026, 1:0x PM); banglalink’s LinkedIn listing 4479764077 and its careers site (job 11893). Details may change; the official circular is final.
Ready? Read the full circular and apply through the official link.
Apply Now
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