Trade and Customer Marketing Manager

Key Roles & Responsibilities

• Develop and execute the annual trade marketing strategy aligned with business growth objectives and brand plans
• Design channel-specific strategies for General Trade, Modern Trade, Wholesale, Pharmacy, E-commerce and emerging channels
• Lead trade calendars, promotional plans and visibility strategies across regions and channels
• Drive execution of trade marketing campaigns, activations and product launches, including POSM, planograms and shelf strategies
• Partner with Sales and Key Account Managers on schemes, Modern Trade promotions and joint business plans
• Manage trade marketing budgets and track KPIs such as sales uplift, ROI, market share and visibility scores
• Work with Brand Marketing, Supply Chain, Finance and external agencies on trade execution

Basic Qualifications

• 12+ years of progressive experience in FMCG Sales, Trade Marketing or Brand Management, with exposure to multiple trade channels
• Strong understanding of the FMCG retail landscape and shopper behavior in General Trade and Modern Trade
• Demonstrated success in trade promotions, category management and in-store visibility
• Analytical mindset with the ability to interpret data and influence decision-making
• Strong project management, communication, negotiation and stakeholder management skills
• Proficiency in MS Office; knowledge of retail audit data is an advantage

About Haleon

Haleon is a global consumer health company whose brands include Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum.

How to Apply

Interested candidates can apply through the Haleon careers portal using the Apply Now button. The application deadline is 18 October 2026. Before you apply, make sure your CV is ATS friendly and tailored to this role.

• Use a clean single column CV with standard headings that an applicant tracking system can read
• Mirror the wording of the circular where it is true for you
• Show results with numbers, and tailor one version of your CV to this role

Job Summary

• PositionTrade and Customer Marketing Manager
• CompanyHaleon
• Job LocationDhaka, Bangladesh
• Job TypeFull-Time
• Experience12+ years of progressive experience in FMCG Sales, Trade Marketing or Brand Management, with exposure to multiple trade channels
• EducationNot mentioned
• SalaryNot mentioned
• Deadline18 October 2026

Source

LinkedIn Jobs, posted by Haleon. Details may change; the official circular is final.