Marketing Executive
LafargeHolcim Bangladesh PLC. • Dhaka, Bangladesh
About Holcim
A global leader in innovative and sustainable building materials and solutions, Holcim is active in four business segments – Cement, Aggregates, Ready-Mix Concrete and Solutions & Products. Holcim employs ~70,000 people in 70 countries across the globe.
Further information: holcim.com
Sustainability Strategy: Strategy 2025 (PDF)
About the Company: LafargeHolcim Bangladesh
LafargeHolcim Bangladesh operates the only integrated cement plant in Bangladesh. It uniquely accesses limestone via a 17km international conveyor belt—an engineering marvel. It also operates world-class grinding stations in Dhaka and Mongla.
The company is Bangladesh’s largest listed cement player (~USD 1bn market cap, Mar 2022). It sells premium brands Supercrete and Holcim Strong Structure, plus solutions such as Holcim Water Protect and Holcim Shokti. E-commerce: Nirman Bandhob.
LafargeHolcim is also the only integrated aggregates manufacturer in Bangladesh and the leader in waste management via Geocycle Bangladesh.
It employs ~650 full-time staff, supports 3,000+ indirect jobs, and values safety, inclusion, agility, and accountability.
Key Role
Assist the Head of Marketing in developing brand strategy, overseeing branding, communication, product development, promotions, and market research.
Main Responsibilities
- Assist in creating brand strategy, style guides, and value propositions (short & long term).
- Translate strategy into brand plans, positioning, and go-to-market activities.
- Develop and monitor yearly plan aligned to BU objectives.
- Set and review the Brand Key for communication alignment.
- Prepare agency briefs; supervise creative development; select media.
- Research customer insights; develop branding/promotional strategies.
- Conduct regular market visits to ensure execution.
- Understand target motivators to design campaigns that build engagement and reputation.
Required Qualifications
- MBA/BBA in Marketing.
- 1+ year experience in marketing agency, FMCG, or similar organization.
Technical / Functional Skills
- Proven ability to develop brand/marketing strategies and communicate to executives.
- Experience identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills + creativity; data-driven approach.
- Outstanding communication; up-to-date with latest trends.
- Insightful and out-of-the-box thinking.
Behavioral Competencies
- Self-directed; adapts quickly to changes in priorities.
- High integrity; strong business ethics; safety awareness.
- Result-driven; customer-focused; intellectual horsepower.
- Effective teamwork; ability to lead and persuade.
- Strong communication and interpersonal skills.
- Comfortable in fast-paced environments; meets tight deadlines.
