Marketing Executive

About the Company

LafargeHolcim Bangladesh PLC. operates the only integrated cement plant in Bangladesh and is the only cement company with access to key raw material resources required for clinker manufacturing. The company operates world-class grinding stations located at Dhaka and Mongla, producing high-quality cement products.

LafargeHolcim Bangladesh offers a broad range of products and customized solutions for the construction market while focusing on sustainability, innovation, and customer needs.

Role Overview

The Marketing Executive will assist the Head of Marketing in developing brand strategies and supporting brand management activities. The role will focus on branding, communication channels, product development, online and offline promotions, market research, and implementing marketing initiatives aligned with business objectives.

Key Responsibilities

Brand Strategy & Planning

• Assist the Head of Marketing in creating brand ownership and developing brand strategies, including style guides, brand guidelines, brand vision, and value proposition.
• Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
• Assist in developing and monitoring yearly plans aligned with business unit objectives.
• Assist in setting brand key and periodically review brand key to ensure alignment with brand communication.

Marketing Campaigns & Communication

• Prepare advertising briefs for agencies.
• Supervise the creative development process conducted by advertising agencies.
• Select appropriate media to achieve marketing objectives.
• Develop branding and promotional activity strategies to ensure sustainable coverage expansion.

Market Research & Consumer Insights

• Assist the brand manager in analyzing, researching, and understanding customer insights on application-based needs and requirements.
• Conduct regular market and consumer visits across Bangladesh to monitor effective implementation of brand plans.
• Understand target audience behavior and develop marketing campaigns based on consumer motivations.
• Develop campaigns that drive customer engagement and strengthen brand reputation and image.

Required Qualifications

• MBA/BBA in Marketing.
• Minimum 1 year of experience in Marketing Agency, FMCG, or any other relevant organization.

Technical / Functional Skills

• Ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and developing effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills with creative thinking ability.
• Data-driven approach with affinity for numbers.
• Outstanding communication skills.
• Updated knowledge of marketing trends and best practices.
• Insightful thinking and ability to develop creative solutions.

Behavioral Competencies

• Self-directed individual with the ability to adapt quickly to changing priorities and business conditions.
• High degree of personal integrity and commitment to business ethics.
• Strong safety awareness.
• Commitment to work and result-oriented mindset.
• Intellectual horsepower.
• Customer-focused approach.
• Ability to work effectively in teams and positively influence team outcomes.
• Strong analytical, communication, interpersonal, and teamwork skills.
• Ability to work in a fast-paced business environment and meet deadlines.