Personal Care CMI Manager
Unilever • Dhaka, Bangladesh
About Unilever
With 3.4 billion people in over 190 countries using Unilever products daily, the company is driven by its purpose to make sustainable living commonplace. Personal Care (PC) is a €12Bn+ global business group with leading power brands including Dove, Lux, Lifebuoy, Pepsodent and CloseUp.
Bangladesh PC is a €140m business and holds strategic importance within the PTAB region, offering significant opportunities for innovation and premiumization.
Job Purpose
The BU CMI Manager will identify and translate consumer needs, behaviors, and insights to guide category strategy, brand communication, innovation, and marketing initiatives.
This role acts as a strategic co-pilot to Marketing and Commercial teams — converting complex data into actionable growth opportunities.
Key Responsibilities
- Translate consumer, market and channel insights into agile business actions.
- Analyze category and brand performance to identify risks and growth levers.
- Drive premiumization strategy across the portfolio.
- Synthesize complex data into clear, impactful business narratives.
- Lead social listening and multi-platform media insights strategy.
- Collaborate with agencies to design and implement research initiatives.
- Build scalable forecasting models and innovation analyses.
- Develop internal insights and data capability across Bangladesh.
Experience & Qualifications
Leadership Expectations
- Lead change with resilience and authenticity.
- Stay 3 steps ahead by anticipating consumer and market shifts.
- Deliver with excellence and pace.
- Focus ruthlessly on what drives sustainable growth.
- Care deeply about consumers and communities.












