Role Purpose

Lead and execute DHL Express Bangladesh's Marketing Communications strategy to drive revenue growth, brand visibility, customer acquisition, customer retention, and customer engagement across all customer segments, while strengthening the organization's corporate reputation and employee engagement.

The incumbent will be responsible for developing and implementing integrated marketing initiatives across digital marketing, lead generation, communications, social media, public relations, corporate communications, internal communications, events, sponsorships, partnerships, customer experience, CSR, and brand management.

The role will ensure effective utilization of marketing investments to support commercial objectives while maintaining global DHL brand standards and enhancing customer convenience through innovative communication and engagement programs.

The position acts as the country focal point for all marketing communications activities and collaborates closely with Sales, Retail, Customer Service, Operations, Finance, IT, Legal, HR, and regional marketing teams to support DHL Express Bangladesh's business growth strategy.

The role also serves as a key communications advisor to country leadership, supporting executive communications, media engagement, thought leadership, stakeholder relations, employee communications, and reputation management initiatives.

Main Accountabilities

• Develop and execute the country marketing communications strategy to support business growth, customer acquisition, retention, corporate reputation, employee engagement, and brand visibility objectives.
• Lead demand generation and digital marketing initiatives across paid, owned, and earned channels to generate qualified leads and maximize marketing ROI.
• Plan, manage, and optimize multi-channel marketing campaigns including search, social media, email marketing, content marketing, and marketing automation.
• Design and implement customer communication programs and automated customer journeys to improve engagement, nurture leads, and strengthen customer loyalty.
• Lead corporate communications activities, including media relations, press releases, executive communications, leadership profiling, thought leadership initiatives, stakeholder communications, reputation management, crisis communication support, and corporate storytelling.
• Serve as the communications advisor to country leadership by developing key messages, speeches, interviews, media statements, presentations, opinion pieces, and other strategic communication materials to strengthen the organization's reputation and executive positioning.
• Develop and execute internal communication programs to support organizational objectives, employee engagement, change management initiatives, employer branding, and the effective communication of company priorities, values, achievements, and business updates.
• Manage the organization's social media presence by developing content strategies, increasing audience engagement, monitoring performance, and leveraging emerging trends.
• Oversee brand management activities to ensure consistent brand identity, messaging, and visual standards across all physical and digital customer touchpoints.
• Plan and execute customer events, sponsorships, trade exhibitions, networking forums, CSR initiatives, and stakeholder engagement programs to strengthen market presence and customer relationships.
• Build and maintain strategic partnerships with business associations, chambers, industry bodies, government agencies, NGOs, and other stakeholders to create business opportunities and enhance corporate visibility and reputation.
• Develop and manage marketing and sales enablement materials, including presentations, brochures, case studies, videos, industry-focused content, internal communication materials, leadership messaging, executive speeches, media briefing materials, interview talking points, stakeholder communication materials, and other customer-facing collateral.
• Manage marketing budgets, monitor performance against KPIs, and provide data-driven reporting and insights on campaign effectiveness, lead generation, customer engagement, employee engagement, media coverage, corporate communications effectiveness, brand visibility, and business impact.

Functional Experience

• Minimum 7 years of experience in Marketing, Marketing Communications, Digital Marketing, Brand Management, Public Relations, Corporate Communications, or Business Development.
• Proven experience in B2B marketing and lead generation.
• Experience managing digital marketing campaigns including Google Ads, Meta, LinkedIn, SEO, SEM, and marketing automation platforms.
• Strong experience in event management, sponsorship activation, and stakeholder engagement.
• Experience in public relations, media management, and corporate communications.
• Experience working with cross-functional teams in a multinational environment.
• Experience in logistics, supply chain, express delivery, transportation, technology, banking, telecom, FMCG, or B2B services is preferred.

Education / Qualification / Certification Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related discipline.
• MBA or Master's Degree preferred.
• Professional certifications in Digital Marketing, Google Ads, Google Analytics, Marketing Automation, Social Media Marketing, or Brand Management will be an advantage.

Language Requirements

• Fluent in English and Bangla.