Specialist - Digital Media & Communications, Bangladesh

About Arla Foods

Arla Foods is a farmer-owned dairy cooperative behind global and regional brands including Arla®, Lurpak®, Castello®, DANO®, and Puck® in more than 100 countries.

In Bangladesh, Arla has become part of the daily lives of millions of people through DANO, its milk brand.

To support its continued business growth in Bangladesh, Arla Foods is looking for an agile and energetic individual for the Specialist – Digital Media & Communications role.

About the Job

Based at the Arla Bangladesh Head Office, the Specialist – Digital Media & Communications will be part of the Marketing team, responsible for driving digital media, content, PR, and broader marketing initiatives across key platforms.

The role involves close collaboration with brand teams, agencies, media partners, and other stakeholders to execute campaigns, product launches, corporate events, and media engagement activities that strengthen brand visibility and corporate reputation.

Key Responsibilities

• Lead end-to-end digital media planning, execution, and optimization across key channels, including Meta, YouTube, Instagram, and TikTok.
• Develop engaging and platform-relevant digital content aligned with business objectives and brand strategy.
• Manage and collaborate with Creative, Media Buying, and PR agencies, as well as business partners and vendors, to execute business plans, campaigns, and key deliverables.
• Build and maintain strong relationships with media outlets and reporters to strengthen corporate reputation and secure support during potential crisis situations.
• Drive broader marketing activities in partnership with brand teams within a digital framework, leveraging digital platforms and offline media to support business and brand objectives.
• Plan and execute PR campaigns, product launches, corporate events, and media engagement programmes to enhance brand visibility and corporate reputation.

Qualifications & Experience

• Minimum Bachelor’s degree from a reputed university.
• 5+ years of solid experience in digital media and offline media outlets.
• Advanced/well-developed skills and knowledge within a specific discipline.
• Experience in MNCs, local conglomerates, media/creative agencies, and development agencies.
• Strong platform knowledge and best practices across Meta, Pinterest, TikTok, YouTube, and other relevant platforms.
• Experience managing media agencies and large-scale marketing campaigns.
• Ability to run campaigns end-to-end, analyse performance, and turn insights into clear, actionable recommendations.
• Experience writing press releases, media articles, and external publications.
• Excellent written and verbal English.

Compensation & Benefits

Salary

Competitive salary will be offered to the deserving candidate.

Benefits

• Festival Bonus
• Provident Fund
• Gratuity
• Mobile Allowance
• Group Life Insurance
• Hospitalization Benefit including OPD

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better and providing people with nourishment while taking care at every step to ensure Arla is a choice they can feel good about.

Arla promotes growth, collaboration, and an environment where everyone feels valued and empowered.