National Sales Manager – HERLAN

About the Role

HERLAN, a widely recognized international Skincare & Makeup brand manufactured and marketed in Bangladesh, is looking for an experienced and result-oriented National Sales Manager (NSM) to lead nationwide sales operations. The incumbent will be responsible for driving sales growth, developing distribution networks, achieving business targets, and leading the national sales team.

Key Responsibilities

• Develop and implement national sales strategies to achieve revenue and growth targets.
• Prepare annual, quarterly, and monthly sales plans and allocate targets across regions and teams.
• Lead and monitor nationwide sales operations, distribution coverage, and market expansion.
• Develop and maintain strong relationships with distributors, dealers, retailers, and key business partners.
• Monitor sales performance, collection, inventory movement, and business profitability.
• Identify market opportunities, analyze competitor activities, and recommend corrective actions.
• Collaborate with Marketing, Supply Chain, Finance, and HR to ensure effective sales execution.
• Develop team capability through coaching, training, performance reviews, and succession planning.
• Ensure compliance with company policies, approved sales processes, and reporting requirements.
• Present periodic sales performance reports and strategic recommendations to management.

Educational Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a relevant discipline.
• MBA in Marketing will be an advantage.

Experience

• Minimum 12–15 years of relevant experience in FMCG, Cosmetics, Personal Care, or Retail Sales.

Additional Qualifications

• Proven experience in national sales management and team leadership.
• Strong knowledge of distribution management, sales planning, and market development.
• Excellent analytical, negotiation, communication, and leadership skills.
• Proficiency in MS Office, sales reporting tools, and business analytics.

Remuneration

Up to BDT 1,50,000

Application Process

Only shortlisted candidates will be contacted for the next stage of the recruitment process.