Area Sales Manager – General Trade
Emami Bangladesh Ltd. • Rajshahi & Narayanganj
Role Summary
The Area Sales Manager will lead sales operations within the assigned territory, driving primary and secondary sales targets, expanding distribution coverage, and ensuring sustainable market growth.
Key Responsibilities
- Achieve primary and secondary sales targets for the territory
- Drive distribution expansion and market penetration
- Manage distributor operations and ensure operational efficiency
- Execute trade schemes, promotions, and pricing policies
- Lead and mentor the sales team to enhance performance
- Conduct market visits to monitor sales performance and retailer engagement
- Analyze competitor activities and market trends
- Maintain strong relationships with distributors and retailers
- Ensure accurate sales reporting and territory tracking
Requirements
- Bachelor’s degree from a reputed university
- Minimum 7 years of FMCG sales experience
- Strong experience in distributor and territory management
- Leadership and team management capability
- Strong negotiation and communication skills
- Ability to perform in target-driven environments
What We Offer
- Attractive compensation package
- Opportunity to work with a leading FMCG brand
- Career growth in a competitive sales environment











