Associate Director / Director - SME Business
Robi Axiata Limited (Axentec PLC) • Dhaka, Bangladesh
Role Overview
Robi Axiata Limited is hiring a senior commercial leader to drive SME business growth under Axentec PLC. This role focuses on scaling B2B revenue, expanding digital solutions, and leading nationwide SME strategy and sales execution.
Key Responsibilities
- Develop and execute nationwide SME business strategy
- Lead sales operations across direct and channel teams
- Manage corporate accounts and drive revenue growth
- Expand SME solutions portfolio (Cloud, Cybersecurity, FWA)
- Build and scale partner and reseller ecosystems
- Drive customer acquisition, retention, and upselling strategies
- Monitor KPIs including ARPU, productivity, and growth metrics
- Lead and develop high-performing national sales teams
Solution Portfolio
- Fixed Wireless Access (FWA)
- Cloud and Cybersecurity solutions
- Business productivity tools
- Digital marketing and enterprise solutions
Qualifications
- Bachelor’s degree in Business, Marketing, Telecom, or related field
- MBA or postgraduate degree preferred
Experience
- 15+ years in telecom or B2B SME sales leadership
- Experience managing multi-region sales operations
- Strong expertise in SME market dynamics
Core Competencies
- Strategic sales and business growth leadership
- Strong commercial and financial acumen
- Stakeholder and partner management expertise
- Experience in digital and connectivity solutions











